Get Certified in Content Marketing for $195?CONTENT: Content Marketing Mastery SaleOPEN RATE: 25.27%ANALYSIS: That question mark is no accident. In fact, out of our 101 best email subject lines of 2020, 23 used the [CAPS BRACKET] and 15 used the first name field. This is how you’ll optimize your email open rates. 8. Using your intuition to guess what subject line will make people open your emails is an alluring albeit inept way to go about it. 3. By keeping your subject lines short, you have the best chance to grab that majority of readers who see your subject line on their mobile devices: Of course, it’s about more than mobile. • Get Lab FREE (No Trial, No Credit Card, No Upsell) • Let’s work on your marketing…together! 29 Re-Engagement Email Subject Lines to Win Back Inactive Email Subscribers B2B Re-engagement email subject lines. “Free delivery” just might be a magic word… or not. • How DM nearly TRIPLED its open rates • [T&C2020 KEYNOTE] Marcus Lemonis! their mark. • [SWIPE] Our 2020 Holiday Marketing Plan • The “Post-COVID” reboot? beginning of one in your subject line is a unique way to highlight benefit and Add a subject line. Telling a story, or at least teasing the 4. Why my first business failedCONTENT: Tony Robbins Event Follow-UpOPEN RATE: 15.92%ANALYSIS: While maintaining flavors of curiosity, I got declarative with this one. 9. This would mean that it should be made with formality and respect. • READ: Our 11 Copywriting Book Recommendations • People really hate THIS • why your email open rates are slipping… • Email Newsletter Workshop closing tonight? How to keep up with digital marketing… CONTENT: T&C Early Bird DiscountOPEN RATE: 15.80%ANALYSIS: We’ve seen that the use of “How to” in subject lines establishes authority, and draws readers in. 1. Do you like to 7. We all agree that it’s important for email marketers to avoid … swipeable email subject lines that are yours for the taking. Completely steal ours, if you haven’t already. without giving away too much information, leading to higher opens. This will reduce the chance of it being read. exhaustion, so use sparingly and, of course, only when there is truly a Be reasonable with this. CLOSING down in 3…2…1…?CONTENT: 1-Minute Facebook Video Ad PlaybookOPEN RATE: 28.08%ANALYSIS: Again, scarcity is a powerful motivator here. 80% off gone in 3…2…1…CONTENT: Content Marketing Mastery SaleOPEN RATE: 22.54%ANALYSIS: Scarcity is one of Cialdini’s principles of persuasion, and in my opinion, it’s the best. Closers don’t typically get many clicks, but in this case the use of a this simple square emoji gave it a boost because it looks like the content didn’t load. • Sales are slipping through your fingers • Are you skipping T&C 2020? Writing a complaint email is a formal way for a concern to be addressed immediately. Subjects that include free offers. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. 10. Create your FREE DM Insider account here to get instant access!). For all I know, last year’s [CAPS BRACKETS] and sub-5-word email subject lines could be this year’s “all emoji” or “5 en-dashes and an ampersand” subject lines (whatever that is). So, A/B test your high-stakes subject lines to answer dilemmas such as what’s better: Statements or questions? If self-interest subject lines work For example, you can use this subject line – “I hope everything’s fine”. Don’t leave a good thing behind. Like crying wolf, it loses efficacy.). Namely, profanity is like salt: using just the right amount can be a great thing, but too much will ruin the experience. Provide a time limit. least a 20% chance that you played a role in determining what made the This goes for both your subject line and your email address. Keep it short—be brief. Here are some great sample subject lines for emails that use the fear of missing out …. 100,000+ Designs, Documents Templates in PDF, Word, Excel, PSD, Google Docs, PowerPoint, InDesign, Apple Pages, Google Sheets, Publisher, Apple Numbers, Illustrator, Keynote. • How to slip past your prospect’s “promo-dar” • ICYMI – your refund • Free Training: 2x Your Sales In 6 Months? According to HubSpot, the most common mistakes found in email subject lines come down to these: 1. Not only do 3 out of every 4 people expect to receive a welcome email immediately after signing up for an email list, but the email automations generate an incredible amount of engagement. A call of action must also be stated. Welcome emails are one of the most essential automations for email marketers. They are usually direct and speak to a 2. • No marketer should miss this… • [LIMITED TIME] The $7 plan for Facebook ads that convert • Are you losing ground to competitors? They’re looking for a reason to get it, it’s why they clicked. All we have to do is wait for a response. BYE?CONTENT: T&C 2020 CloseOPEN RATE: 25.12%ANALYSIS: The ultimate goal of a subject line is to get the recipient to open the email, and sometimes less is more. subscribers, tell them a story about yourself, or make a human appeal for their This will make it easier for a recipient to work around your demands. exact opposite reason. That’s why we recommend writing subject lines of approximately 50 characters or 6-8 words. the person or people behind your products. Create a Sense of Urgency & Scarcity. In this instance, digital marketing is something that seems like it changes every day. There … curiosity-based subject lines can get old fast and are the most likely to miss You can get the last 7 YEARS of top-ranking email subject lines—that’s more than 700 subject lines—in The Ultimate Email Subject Line Swipe File. Studies show that approximately 50% of all recipients open emails solely because of the subject line. It’s also important to include your name and contact details so that a company may easily get back to you. Our big takeaway on this one is to make sure you “read the room.” Note that this subject line was used in March, when the pandemic was newly on peoples’ minds and more likely to get clicked on. Holy crap… 21,601?!? • %FIRSTNAME% – Don’t Miss Out! Writing the subject line first (at least a tentative one) can be an effective technique to crystallize the main idea before writing the email message itself. 2. You’ll also score points with your reader by using a number in your subject lines, which is proven to increase open rates—bonus points if it’s a very specific number. So, what makes a sales email subject line irresistible? Don’t forget to remind your list about Also, networking through email is quite common and convenient these days. you may also check out announcement email examples & samples. . If you’re tired of reading “NAME” and seeing “[BRACKETS WITH WORDS IN ALL CAPS],” it’s for a good reason: Last year, those were [REALLY POPULAR FOR US, NAME]. The focus of the subject line is to broad and focuses on the wrong goal. You may also like application email examples & samples. To do so, email etiquette rules must be followed. 2. email subject lines…. If a character you use isn't supported in the email client of your recipient, the recipient will see a … highlighting how many people are already using a product or service. Start splintering. So crafting a compelling follow-up email subject line matters if you wish to gain the recipient’s attention and response. 1. • Last chance to try Lab for FREE! and scarcity tell readers they must act now. learn more. [Recipient’s Name], There is an idea for [Topic your recipient cares about] This subject line is almost the same as above, but here, the sender provides a solution to the sender proactively. Now that you know about the importance of that ‘one line’ that has the potential to grab the attention of the email and urge them to open your email, let us take a look at some of the best email subject line … In this subject line, the tease is on full display. It makes sense that guiding principles were popular fodder for subject lines. However, even follow-up emails require a strong and persuasive subject line – otherwise, the rest of the email is ignored or only skimmed. When considering the use of emojis (or emoticons) in subject lines or email content, the main concern is how reliably they will display across popular email clients. If that applies to you, please prepare for a little déjà vu. Send yourself a test email to experience what your readers will. Results from this tool are based on 3 billion+ email messages that have been sent and tracked via SubjectLine.com's partners and clients. • You’re about to miss out… • Vacation, all we ever wanted • I’m closing the doors… • STOP blogging. Humor or sober? JetBlue: “You’re missing out on points.”. • $55 today, $997 tomorrow • [CLOSING SOON] $7 for my Sales Boosting Bullets Playbook • Our Greatest Hits of Copywriting • Stop binge watching our trainings! But too many of these can lead to list Do you like free stuff? buy things when they’re on sale? It is meant to capture the attention of the recipient in one swoop. . We’ve collected all 700+ top-performing email subject lines since 2013—and all the amazing analysis that comes with them—into The Ultimate Email Subject Line Swipe File! For starters, you wouldn’t be writing a complaint email if there isn’t a good reason to do so. This is the most powerful type of developments in your field builds authority and keeps your open rates high. There’s no better way to stir someone to action than telling them they’ll miss out on something great if they don’t. Hence, making an email subject line for introduction to a potential business connection or potential client is a common thing. But the main reason why they are important for your campaign is because strong subject lines prompt your recipients to open their email which will then increase your open rates. For example, someone may not be logged into their email on their phone, but still receive notifications with the content of the subject line visible to whoever is within eyeshot of the phone. Caleb is a soon-to-be graduate of Texas A&M University and the Staff Writer at DigitalMarketer, where he handles blog posting, newsletter writing, and everything in between. 6. that in your subject line is a great way to convince them to open the email and And while we’re not necessarily advocating for “profanity” all the time, we will use a dash of it when we need to get our point across. There will never be a “golden subject line formula.”. But too many of these can lead to list exhaustion, so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability. get the open rate you’re looking for. December 18, 2020 While our average subject line was 6 words, our TOP 3 of 2020 were all less than 5 words. selling something your subscribers would be interested in, directly stating Along with an interest in writing and a degree in Journalism, Caleb is also a huge sports fan and history buff. • I’m getting rid of my 11 mastery courses TONIGHT • (Ctrl)+C & (Ctrl) + V • Too many good ideas? And finally, like #8, the curiosity factor is strong in this one. REMEMBER: AGAIN: Brevity is the soul of wit and pattern interrupts WORK. With a simple, 3-letter question this subject line is able to stand out in the inbox among other generic, longer subject lines. That being said, I won’t chalk it up to “who knows,” because there are CERTAINLY guidelines and best practices to follow. It will … These subject lines often work well when 3 Rules for Marketing During a CrisisCONTENT: Newsletter for March 21, 2020OPEN RATE: 19.9%ANALYSIS: Let’s face it. A business email subject line does not need to be too long. This FREE Training Is Limited, So Register Now! It’s probably a good method for putting all your frustrations into writing as well. Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines! Seeing as how the bulk of our email list identifies as a “marketer” in one form or another, and Content is something that virtually all marketers need nowadays… I knew that if I took one of THE keystone levers of the industry and used the well-known Bill Gates idiom, “Content is King,” as a departure statement that would separate us as an authority on the subject, I’d both deliver valuable information to our subscribers and get a few opens. 2. When it comes to your subject lines, it’s important to be especially careful. It saves us the time and effort to complete a task. And stagnation leads to your subject lines (and as a result, your email marketing strategy) being white noise. That’s because the decision makers in companies get a lot of emails with people trying to sell them something, only looking out for their own benefit. How to Write Good Email Subject Lines. As we all know, first impressions matter and your email newsletter subject lines decide whether or not someone even opens your email. Are we on the same page? Just make sure the body copy in your message pays off too—you don’t want to be the boy or girl who cried wolf or you’ll lose trust from your readers (and future opens). • You gotta see this, %FIRSTNAME% • no such thing as a “failed” video ad? . To write a complaint email in pdf, you need to make it clear and concise. You can leverage this in your email Sometimes you need to thank your There have been ebbs and flows to when audiences felt like discussing crises this year, and this was the right time to talk about it. (NOTE: Looking for the subject lines from previous years? 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